Being a small business doesn’t mean that you should ignore blogging on your website. You might think that you can’t compete with all the other blogs out there. You might not be considering that company blogging can help make you an authority on your type of business.
According to DemandMetric, blogs can help increase indexed pages by 434% and companies with a blog get an average of 67% more leads a month than companies that don’t. People want to read about companies they’re interested in or considering patronizing.
How To Start
So how does a small business owner start a company blog? The best way is to add the blog to your current website. Some people consider having a separate blog or even using a site like Medium thinking it will get them more traffic. One of the worse things a business can do is send someone off their site to read a company blog. Time on your page is highly important to your site ranking on Google. You want to include a few links to non-competitive sites but have the page open in a new window, so they don’t completely desert your site.
The Importance of Company Blogging
Why is company blogging important? Let’s go back to that authority we reference in the first paragraph. No one knows your business better than you. Conveying that regularly (at least once a week) is a great way to show people that you know your business. Are you a local coffee shop? Share why roasting beans the right way is essential for a great cup of coffee. Or what the different styles of coffee are. Local lawn services can give tips on making sure your lawn stays tidy between service dates or how to avoid ruining your grass when enjoying your backyard. Restaurants can even get in on business blogging. Share a few easy recipes, write about hosting an event if your venue has space or feature an ingredient you use in your dishes. The sky’s the limit.
Be sure you’re using keywords in your company blog as well. Keywords are the words people use to search on specific subjects. Without the right keywords, you won’t start to rank for the most popular phrases. Using the correct keywords for your business is part of having a solid SEO plan. But you can’t guess what those keywords are – research is involved.
How We Can Help
If you’re the business owner who immediately thought ‘I don’t have time for that’ or ‘I don’t write as well as I want,’ hire Cornacopia Marketing to ghostwrite blogs for your company. We provide the keyword searches, grammar checks and our 5+ years of writing B2C company blogs.
Having a content marketing strategy is vital to cover all the bases where you might find new customers. Make sure that you include a company blog for a well-rounded plan.
Are you interested in learning more? Schedule a FREE 30-minute consultation so we can chat about your needs and how Cornacopia Marketing can help you get more eyes on your website.